Zeekr AI OS 7.0 (2024)
Zeekr AI OS 7.0 brings AI-powered intelligence to the cockpit, enabling natural, multimodal interaction with the vehicle and its environment. Designed around flexible personalization, it reduces interaction effort while enhancing comfort, safety, and the overall driving experience.
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Project OverviewDesigning the next generation of automotive experience and interfaces for Zeekr’s luxury EVs, from the ground up. Now powering over half a million vehicles worldwide with industry-first features. Designed in Sweden, for the world.
Tools & Methods
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Figma
After Effects
ExcelDeliverables
Key Locations
Key Takeaways
Market and cultural differences need to be accounted for in UX and interface design. What might look excessive in one market might look normal or even lacking in another. While the European market veers towards minimalism, the Chinese market prefers maximalism with feature rich and vibrant looking offerings.
KeyTasks
Statusbar
Quick access to functions is critical in time and attention sensitive situations such as driving. While touch screens have added a lot of functionality to car infotainment systems, they have made navigation more complicated and time consuming. While regulations require certain functions (climate control, SOS) to be very apparent, a lot functions still require deep navigation. A dynamic quick switching statusbar was added to enable multi taksing and immediete access to the important functions from any screen.
Widgets
To cater to the maximalist design approach of Chinese markets, as well as the need by car users around the world for quick information, widgets were proposed and designed for various important information such as destinations, music, charging.
Prototyping microinteractions
Figma prototypes were vital even for early exploration to understand how micro-interactions can be a part of user experience and not a nice afterthought. It also helped understand how multiple moving parts constructed across various sub-teams worked together as one comprehensive system.
Widgets
Automotive UX has evolved beyond maps and music. Customers in East Asian markets prefer more maximalist UI with more information and graphical elements. Zeekr's flagship 9X SUV featured and expansive dual 16" screens created the opportunity for something more expressive and customizable. We allowed users to add widgets to their vehicle homescreens. These widgets are designed with a careful balance of information, graphics, and animations to keep them interesting, informative, and distraction free.
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