Moon Beam Cafe (2017)
MoonBeam is a fictional Starbucks competitor that has cafes and bakeries and sells brews and home products (candles, wooden cutlery,etc.). This concept branding was done as part of an assignment at design school.
Project OverviewSelf-ish came to MIUX with an early-stage app idea, and we shaped it into a calm, flexible UX/UI experience with clear product structure, adaptive daily check-ins, and high-fidelity screens designed around real-life energy.
Execution
Deliverables
Locations
KeyInsights
Structure vs. Freedom: Building a product that felt both structured enough to use daily and flexible enough to adapt to real life without becoming rigid or overwhelming. Simplicity at Scale: Designing complex adaptive user flows that felt effortless on the surface, with every screen supporting easy re-entry and short check-ins. Developer-Ready Polish: Delivering high-fidelity screens and a clear product architecture ready for handoff, testing, and development from day one.
Key Insights
Structure vs. Freedom: Building a product that felt both structured enough to use daily and flexible enough to adapt to real life without becoming rigid or overwhelming. Simplicity at Scale: Designing complex adaptive user flows that felt effortless on the surface, with every screen supporting easy re-entry and short check-ins. Developer-Ready Polish: Delivering high-fidelity screens and a clear product architecture ready for handoff, testing, and development from day one.